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Magic Shop Generator for 5th Edition

Welcome to the 5th Edition Magic Shop Inventory Generator with Sane Prices.

Whether you play online or offline, digital tools can do a lot to enhance your gameplay experience. You'll find a few tools here at 5eMagic, and each one is designed and built by a regular DM. Most folks here enjoy how easy it is to generate a magic item shop quickly, but be sure to check out the other tools we provide. And check back often; more are coming.

If you like what you see, support us on Patreon . You get access to a lot of extra features on the site, and support from our patrons help me make this site everything it can be.

Magic Shop

Magic Shop Generator

Quickly generate a shop inventory of magic (or mundane) items with prices. Adjust by shop size, types of items sold, and markup percentage (or markdown if you've got a persuasive bard).

Magic Shops

Mercenary Cost Calculator

Whether your party wants to hire a henchman to protect the squishy casters or an army of fodder to distract the big bad, come up with a cost easily.

Mercenary Cost
New Feature

Wizard Spellbook Generator

Your NPC spellcaster just died? Quickly generate and save spellbooks that you can share with your wizard player. For fun, though, set it to a language your PC doesn't know.


Bounty / Reward Calculator

When the rich BBEG just wants that bard dead and decides to crowdsource. Or, I guess, if your party decides to go collecting some gnoll ears.

New Feature
Forest Path

Travel Time Calculator

Quickly determine exactly how long it should take 8-hour daily marches while stealthing through enemy terrain to cross that 80 miles of desert. Spend less time mathing and more time knowing that mathing is not a word.

Travel Time
Colorful Auras

Detect Magic Auras

A handy reference guide for the magical aura colors seen through the Detect Magic spell. Keepers can even look up the auras of magic items.

Detect Magic Auras
Glowing Arcane Circle

Teleportation Circles

A handy tool for visualizing all the arcane circles (for teleportation, protection, and more) in your world.

Generate a Circle
Silhouette in Smoke

Reincarnation Tables

Have to put your soul in a new body, but want more options than the simple table in the book?

Reincarnation Table

Would you like to know more?

So, how did this site come about? Well, as a DM, I enjoy a certain play style where magic items aren't as scarce as the 5th Edition game designers out at Wizards of the Coast intended. Basically, I like 3rd Edition. Except that I don't. Because math. And A.D.D. And budget.

So there I was, playing Dungeons and Dragons, freshly learning the streamlined, accessible wonder that is 5th Edition, and I'm wondering what it would cost to get a cool Cloak of Elvenkind or something. I look it up in the book... and there's no price. In fact, there's no price anywhere, other than some vague ranges based on rarity.

Rarity Character Level Value
Common 1st or higher 50 - 100 gp
Uncommon 1st or higher 101 - 500 gp
Rare 5th or higher 501 - 5,000 gp
Very rare 11th or higher 5,001 - 50,000 gp
Legendary 17th or higher 50,001+ gp

Fast forward a bit, and I've learned a bit about Bounded Accuracy and 5th Edition's aim for game balance (and a large part of how it's been streamlined). The assumption is that magic shops aren't really a thing. As the Dungeon Master's Guide states:

Unless you decide your campaign works otherwise, most magic items are so rare that they aren’t available for purchase...

Page 135 of the 5th Edition Dungeon Master's Guide

Well, as a DM, I want to decide my campaign works otherwise. And the vague ranges provided don't exactly help a brother out. So, off to Google I go.

Saidoro to the Rescue

Naturally, it didn't take me long to arrive at a likeminded Saidoro's Sane Magic Item Price List forum post. This was a godsend. Gods-send? Godssend? Gosling? Ryan Gosling?

Despite its criticisms, it was the first time I saw a reasonable attempt to sensically set prices. It's a little dated now (the last update was in 2015), but it gave me a great starting point.

Helping out a Lazy DM (Sly isn't the only lazy one)

I like me some generators. Sometimes I want to do something specific, but sometimes I don't have time or care enough to come up with specifics when my players go in an unexpected direction. But since Matt Colville, Guardian of Verisimilitude, is one of my heroes... I need to have something at the ready.

And there are some great generators out there. It's hard to go wrong with any of the donjon generators, and his Magic Shop Generator is no exception. In many ways, it puts what I've done to shame. Over on Reddit, Smokey42356 posted an impressive Google Sheet that can do some of your legwork for you. There are others, too, but those are solid.

But no one has prices. So now, I'm generating a shop, and cross-referencing the Sane Magic Item Pricing list, and it becomes tedious. Why, I ask myself, hasn't anyone combined these things?

So Here We Are

And it's okay.

There's a lot I'd like to do to it, still. But it's close enough to good that it might not get a lot of love from here. Or it might. No promises.

Someday, hopefully, maybe I might get through all the things on my to-do list. We'll see.